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LAGARDERE s’engage pour la planète dans le cadre d’une démarche RSE globale et propose à ses Clients des solutions en ce sens. Les cadeaux publicitaires ont un impact colossal en termes de déchets et d’empreinte carbone. LAGARDERE lutte contre le gaspillage polluant en recommandant à ses clients, en plus de la compensation carbone de leur opération de Marketing-Objet®, des objets durables et utiles d’une part, eco-conçus ou de fabrication locale d’autre part. 

SYNNEO

Restaurer les écosystèmes terrestres à grande échelle en recréant les meilleures conditions pour leur permettre d’être stable dans la durée dans un contexte climatique et sociétal en pleine transformation.

En savoir plus sur la mission de Reforest'Action

2021-2022_Saint-Eloy-la-Glacière // Bertignat (63)_63 Puy-de-Dôme_France

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Photo au drone de la parcelle après plantation

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Photo de la parcelle pendant la plantation

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Douglas

Mélèze d'Europe

Pin sylvestre

Bouleau

Érable sycomore

Epicéa commun

Situé dans le parc naturel régional Livradois-Forez dans le Puy de Dôme, ce délaissé forestier a fait l’objet d’une coupe sanitaire par l’ancien propriétaire. Un reboisement est nécessaire afin de réhabiliter le paysage, reconstruire le couvert forestier et assurer un milieu favorable à la biodiversité. Le projet de plantation s’appuie sur l’introduction de 4 800 conifères et feuillus issus de 6 essences diversifiées. À terme, les sols seront enrichis de la présence de ces nouveaux arbres. En l’occurrence, les arbres diminueront l’érosion des sols, favoriseront le développement de la biodiversité et valoriseront le paysage. Finalement, la gestion adaptée de ce futur peuplement participera à la lutte contre le dérèglement climatique grâce au stockage du carbone.

GOOD_HEALTH_AND_WELL_BEING

CLEAN_WATER_AND_SANITATION

DECENT_WORK_AND_ECONOMIC_GROWTH

CLIMATE_ACTION

LIFE_ON_LAND

PARTNERSHIP_FOR_THE_GOALS

Supports human well-being, by providing resources, income, education, and supporting recreation and heritage.

Preservation of local biodiversity by providing suitable habitats and resources.

Influences the quality and integrity of the soil-water system, and the cycling of water and nutrients.

Contributes to the mitigation of the greenhouse effect and influences precipitation patterns and the local microclimate.

Located in the Livradois-Forez regional nature park in the Puy de Dôme department, this abandoned forest has been subject to sanitary logging by the previous owner. Reforestation is necessary to rehabilitate the landscape, rebuild the forest cover and ensure a biodiversity-friendly environment. The planting project involves the introduction of 4,800 coniferous and deciduous trees from 6 different species. Eventually, the soil will be enriched by the presence of these new trees. The trees will reduce soil erosion, promote biodiversity and enhance the landscape. Last but not least, appropriate management of this future stand will help combat climate change by storing carbon.

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Cèdre de l'Atlas

La forêt domaniale de l’Espinouse abrite ces parcelles forestières d’une surface totale de 5,50 hectares. Située au sein du parc naturel régional du Haut-Languedoc, dans le département de l’Hérault, cette monoculture est exclusivement composée d’épicéas de Sitka. Un mode de gestion qui a affaibli la forêt et provoqué le dépérissement anticipé du peuplement. Ce reboisement permet de diversifier les essences plantées en sélectionnant des essences adaptées aux conditions climatiques de la station, une démarche qui rendra la forêt plus résistante face au changement climatique. Par ailleurs, cette sélection diversifiée aura aussi pour avantage d’enrichir la biodiversité. Enfin, la plantation sur la zone de jeunes arbres qui stockeront du carbone permettra de contribuer à la lutte contre le réchauffement climatique. A terme, les arbres plantés assureront une continuité forestière sur la zone et participeront à la formation d’un patrimoine forestier résilient.

The Espinouse state forest is home to these forest plots, covering a total area of 5.50 hectares. Located in the Haut-Languedoc Regional Nature Park in the Hérault department, this monoculture forest is made up exclusively of Sitka spruce. This management method has weakened the forest and led to premature dieback. This reforestation will enable us to diversify the species planted by selecting species adapted to the climatic conditions of the site, making the forest more resistant to climate change. This diversified selection will also have the advantage of enriching biodiversity. Last but not least, planting young trees in the area to store carbon will help combat global warming. Ultimately, the trees planted will ensure forest continuity in the area and contribute to the creation of a resilient forest heritage.

2020-2021_Job_63 Puy-de-Dôme_France

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Érable plane

Tilleul à petites feuilles

Châtaignier

Dans le département du Puy-de-Dôme, le parc naturel régional Livradois-Forez accueille les 8 parcelles concernées par le projet. Celles-ci s’étendent sur une surface totale de 3,40 hectares, où l’ancien propriétaire a effectué une coupe rase. Malheureusement, cette démarche n’a pas été sans conséquences, causant l’érosion des sols et altérant la qualité de l’eau de la région, ce qui a pu affecter les parcelles environnantes. Le projet prévoit de replanter un important mélange de feuillus et de résineux. Cette diversification permettra de reconstituer un écosystème riche, favorable à la biodiversité, au sein de l’emplacement. Une démarche qui améliorera la qualité paysagère des parcelles et bénéficiera aux promeneurs. Sur le long terme, ce dispositif permettra de lutter contre l’érosion des sols et favorisera la production durable de bois. A terme les arbres plantés assureront la continuité forestière sur la zone et participeront à la formation d’un patrimoine arboré résilient.

In the Puy-de-Dôme department, the Livradois-Forez Regional Nature Park is home to the 8 plots involved in the project. They cover a total area of 3.40 hectares, where the previous owner had carried out clear-cutting. Unfortunately, this action was not without consequences, causing soil erosion and altering water quality in the area, which in turn may have affected the surrounding plots. The project involves replanting a significant mix of deciduous and coniferous trees. This diversification will reconstitute a rich ecosystem, favourable to biodiversity, within the site. This will enhance the landscape quality of the plots and benefit walkers. In the long term, this system will help combat soil erosion and promote sustainable wood production. Ultimately, the trees planted will ensure forest continuity in the area and contribute to the formation of a resilient tree heritage.

2020-2021_Questembert_56 Morbihan_France

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Églantier

Pommier à couteau

Poirier commun

Sureau noir

Arbousier

Érable champêtre

Bouleau commun

Saule Blanc

Noisetier commun

Cornouiller sanguin

Charme commun

Troene commun

Bourdaine

Située dans les terres du Morbihan, plusieurs projets de restauration d’écosystèmes forestiers se déroulent sur les terres d’une exploitation agricole. Les propriétaires souhaitent mener leur activité (production de jus et cueillette) tout en respectant un maximum la nature. La première phase du projet reposait sur l’introduction d’une haie bocagère visant à redonner vie au sol et favoriser la présence de la biodiversité, notamment grâce à l'implantation de 10 essences feuillues différentes. Dans cette continuité, la seconde phase repose sur la plantation d'un verger composé d’essences de pommiers et de poiriers. Ce projet de plantation permet donc d'implanter des arbres sous différentes formes et de valoriser la production agricole. Les arbres fourniront de nombreux services écosystémiques et contribueront à la résilience de la ferme.

Located in the Morbihan department, several forest ecosystem restoration projects are taking place on farmland. The owners wish to carry out their activity (juice production and harvesting) while respecting nature as much as possible. The first phase of the project was based on the introduction of a bocage hedge designed to breathe new life into the soil and encourage the presence of biodiversity, notably through the planting of 10 different deciduous species. The second phase is based on the planting of an apple and pear orchard. This planting project will enable the planting of trees in a variety of forms and enhance the value of agricultural production. The trees will provide numerous ecosystem services and contribute to the farm's resilience.

2019-2020_Usambara_Tanzanie

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Tulipier du Gabon

Mouroungue

Pêcher

Avocatier

Margousier

Pin du Mexique

Chêne soyeux

Podocarpe à grandes feuilles

Fruits: bois d'oeuvre: bois de chauffe: biodiversité: lutte contre l'érosion: maintien de la qualité de l'eau- Activités touristiques (visite: tours: vélo: hotellerie: etc.) - Sensibilisation auprès des écoles: mise en place d'une "green school"

NO_POVERTY

ZERO_HUNGER

QUALITY_EDUCATION

Supports human well-being, by providing resources, income, education, empowerment, and supporting culture and spirituality.

Between 1990 and 2010, Tanzania lost 19.4% of its forest area, or around 8 million hectares. Today, it is still one of the world's most deforested countries, with 400,000 hectares of forest destroyed every year. This is due to the expansion of agricultural and grazing land to the detriment of forests, felling for charcoal and firewood production, and forest fires caused by industrial activities.

Reforest'Action has joined forces with Friends of Usambara to restore the biodiversity of the Usambara Mountains, raise awareness among local populations of the importance of forests and agroforestry, and support them in the sustainable management of their trees.

2019-2020_Rondonia_Brésil

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Corossol épineux

Fausse tonka

Bois de Courbaril

Acajou du Honduras

Mauritia flexuosa

Schizolobium amazonicum

Hévéa

Enterolobium schomburgkii

Sterculia striata

Genipe

Savonnier américain

Cariniana estrellensis

Cacaoyer

Palmier açaï

Rocouyer

Cupuaçu

Cedrela fissilis

Carapa de Guyane

Noix du Brésil

Bactris gasipaes

Reforest'Action is partnering with Rioterra, to implement a reforestation project in the State of Rondônia, in the southwest of the Brazilian Amazon. This state is part of the “deforestation arc” formed by vast territories where the agricultural frontier and deforestation have greatly increased in recent decades. The aim of this project is to restaure forest reserves by the creation of fruit forests. The project also aims to carry out environmental awareness and education programs among local and traditional populations

The Amazon rainforest, one of the world's three largest primary rainforests, is also one of the hardest hit by deforestation, with 400 million trees disappearing every year. The main cause is industrial agriculture, which accounts for two-thirds of deforestation in South America. Brazil, the world's largest soya producer, has converted 18% of its forest ecosystems since 1970 to cattle breeding and soya crops, through clear-cutting and burning. Our reforestation project, driven on the ground by our partner Rioterra, is located in the State of Rondônia, in the southwest of the Brazilian Amazon, which is part of the “deforestation arc” formed by vast territories where the agricultural frontier and deforestation have greatly increased in recent decades.

The Center for Cultural and Environmental Studies of the Amazon Region Rioterra is an NGO founded in 1999, whose aim is to propose a development model for the Amazon region which combines conservation, sustainability and improved quality of life for local populations. Their mission: to defend the identity of the Amazon rainforest, promote culture and the sustainable use of the environment, and contribute to a fair, democratic and participatory society. Rioterra coordinates the implementation of our project in the field and monitors the planted trees through visits by their experts and drone images. A technical representative from the NGO visits the site once a month for the first six months, and every three months thereafter, to ensure that the trees are growing well, and that the planted forests are sustainable.

Reforest'Action is partnering with Rioterra, to implement a reforestation project in the State of Rondônia, the fourth most deforested region in the Amazon. Spread over three years, the project aims to recover the original Amazonian Forest landscape and to promote the preservation of the Amazonian biodiversity, in addition to generating income for the neighboring population that fully participates in the project. Between 2019 and 2020, the aim of the project's first year of implementation is to reduce deforestation through agroforestry. Working with communities, the NGO Rioterra succeeded in convincing native farmers and families of the need to integrate diverse forest and fruit species into their farmland. 

This reforestation initiative is intended to support the essential efforts to reduce deforestation, to which every state, organization and citizen must contribute, in particular by taking action against imported deforestation.

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Palétuvier

Palétuvier rouge

Since 2017, Reforest’Action is partnering with Yagasu, an Indonesian NGO, to work concretely on the restoration of this unique biodiversity hotspot, essential to the protection of the island’s coastlines. The objectives of the action correspond to the identified problems or real needs of the coastal community. Restoring mangroves as a nature-based solution strategy could make communities more resilient to environmental changes and improve their social-economic capacity. By working with local communities, this project aimed to restore severely degraded sites, control abrasion and reduce the tsunami's impact to improve the community’s agility in climate change mitigation. This project also increased the commitment of the local communities to protecting mangroves through group formation, policy initiative development, and environmental awareness education.

Bénéfices estimés des arbres plantés ou préservés

En savoir plus sur la mission de Reforest'Action